There seems to be different ways to make money online. Some are simple and some are complicated. Simple are create what they call a squeeze page, get email addresses to add to a list and send them to a sales page for a free offer or something inexpensive. The list is the main object of the exercise. As you build a list you offer more things, both free and paid. You offer quality information or resources and from time to time offer items for sale. It builds over time and you have a solid customer base that trust you and what you offer.
One other way is to identify items for sale that people are interested in and create a website with the express purpose of selling that item to that person. No lists are collected, you sell and move on to the next. This seems to be a quicker way to sell and make money but you are always having to find something new, create the sites and send it out there.
Both seem to have their pluses and minuses and I am moving on both fronts. i think one way of looking at this is I am going to create two business models and run them side by side. Let you know how it goes.
Cheers